Nomad’s Privacy Policy

Nomad Homes, a Dubai-based real estate agency, respects your privacy and is committed to protecting your Personal Data. This Privacy Policy informs you about how we collect, process, and safeguard your Personal Data when you visit our Platform (regardless of your location) or use our Services, including interactions through our website, mobile apps, advertising campaigns, and third-party platforms. As a real estate agency operating in Dubai, we adhere to UAE data protection laws, including the UAE Federal Decree-Law No. 45 of 2021 on Personal Data Protection, alongside international standards where applicable.

Please review the Definitions below to understand key terms in this Privacy Policy. Unless otherwise defined here, capitalized terms have the same meaning as in Nomad’s General Terms and Conditions. We urge you to read this Privacy Policy carefully before using our Platform or submitting any information. If you disagree with any part of this Privacy Policy, please stop accessing our Platform or using our Services immediately.

Definitions

• “Comply with a legal or regulatory obligation” means processing your Personal Data where necessary to meet legal or regulatory requirements we are subject to, including UAE data protection laws and international regulations like GDPR where applicable.
• “Data” means personal and non-personal information submitted, generated, or collected through the Platform, our Services, or third-party tools, and stored on Nomad’s servers.
• “Legitimate Interest” means our business interest in managing and delivering our Services to provide you with the best real estate experience, while balancing your rights and privacy.
• “Nomad’s General Terms and Conditions” refers to the terms, conditions, and policies available at https://invest.nomadhomes.ae/nomad-terms-and-conditions, as updated periodically.
• “Performance of our Services” means processing your Data to deliver real estate services, including property listings, inquiries, and transaction support.
• “Personal Data” includes information identifying you, such as your name, address, phone number, email, birthdate, nationality, property preferences, or financial details linked to real estate transactions.
• “Platform” means Nomad’s online tools, including our website (https://nomadhomes.ae/ or https://www.getremy.ai/), subdomains, mobile apps, and third-party integrations facilitating our Services.
• “Property” refers to real estate listed for sale or rent on our Platform.
• “Privacy Policy” encompasses this document and related privacy notices or policies published on our Platform, as amended from time to time.
• “Service” includes online and offline real estate services provided by Nomad, such as property searches, agent connections, market insights, and communication tools.
• “User”, “you”, and “your” refer to anyone visiting or using our Platform or Services, including buyers, tenants, or other individuals interacting with Nomad Homes.

1. Important Information and Who We Are

1.1 Purpose of this Privacy Policy

This Privacy Policy outlines how Nomad Homes collects and processes your Personal Data when you engage with our Platform, register an account, use our Services, sign up for newsletters, or interact with our marketing campaigns (e.g., via Meta Ads, Google Ads, TikTok Ads, or WhatsApp). As a Dubai real estate agency, we collect data to help you find properties, connect with agents, and stay informed about the UAE property market.

Our Platform and Services are not intended for children under 16, and we do not knowingly collect data from them. By accepting this Privacy Policy (e.g., by clicking “Accept” or continuing to use our Platform), you consent to your Personal Data being collected, used, and shared as described here. This includes permission to use your uploaded photos, property details, or testimonials in our marketing materials, blog, social media, or ads across platforms like Meta, Google, or TikTok, to promote our real estate services in Dubai and beyond.

Please read this Privacy Policy alongside our General Terms and Conditions and any specific notices provided during data collection. If you’re in the European Union, you may have additional rights under GDPR. As a UAE-based company, we also comply with local regulations overseen by the UAE Data Protection Authority.

1.2 Changes to the Privacy Policy and Your Duty to Update Us

We may update this Privacy Policy at our discretion to reflect changes in laws, platform policies (e.g., Meta’s 2025 advertising updates), or our operations. While we’ll strive to notify you of significant changes (e.g., via email or Platform notices), we aren’t obligated to do so. Updates will be posted on our Platform, and your continued use after the posting date signifies acceptance. Please review this Privacy Policy regularly. If you disagree with updates, stop using our Platform and Services immediately.

Keeping your Personal Data accurate is vital for us to serve you effectively—whether it’s your contact details for property inquiries or preferences for Dubai real estate updates. Please inform us promptly of any changes.

1.3 Third-Party Links and Tools

Our Platform integrates tools like Meta Ads, Google Ads, TikTok Ads, Microsoft Clarity, Swipepages, Webflow, Salesforce, and WhatsApp for marketing and analytics. These may include links to third-party websites or apps. Clicking these links or enabling integrations may allow third parties to collect your Data. We don’t control these third parties and aren’t responsible for their privacy practices. Review their policies separately when engaging with them.

2. The Data We Collect About You

2.1 What Is Personal Data?

1. We collect various types of Personal Data based on your interactions with Nomad Homes, especially as a real estate client in Dubai. These include:

   • Identity Data: Name, nationality, date of birth, gender.
   • Contact Data: Email, phone number, WhatsApp number, residential or billing address.
   • Financial Data: Bank details, payment history (e.g., for property transactions).
   • Transaction Data: Details of property inquiries, offers, or purchases.
   • Technical Data: IP address, browser type, device details, location (e.g., via GPS or WiFi), and interaction data from Meta Ads, Google Ads, TikTok Ads, or Microsoft Clarity.
   • Profile Data: Account details, property preferences (e.g., Dubai Marina apartments), feedback, survey responses.
   • Property Data: Details of properties you’re interested in, including location (e.g., Downtown Dubai), size, amenities, and past transactions.
   • Usage Data: How you navigate our Platform, ads you view (e.g., on TikTok or Instagram), and searches (e.g., “villas in Palm Jumeirah”).
   • Marketing and Communications Data: Preferences for receiving property alerts via email, WhatsApp, or Salesforce campaigns.
   • Other Data: Photos or documents you upload (e.g., ID for property deals), social media interactions (e.g., via Meta or TikTok), or third-party referrals.

2. We also use aggregated Data (e.g., market trends in Dubai real estate) for insights. This isn’t Personal Data as it doesn’t identify you individually.

3. We don’t collect sensitive data like race, religion, or health details unless required for legal compliance (e.g., UAE property ownership rules).

2.2 How We Collect Your Personal Data

1. Data You Provide: You share data when you:

   • Register an account or inquire about a Dubai property.
   • Contact us via phone, email, WhatsApp, or forms on Swipepages/Webflow-powered pages.
   • Sign up for email or WhatsApp marketing about Dubai real estate trends.
   • Upload documents for property transactions.

2. Automatic Collection: We gather data via:

   • Cookies and analytics (e.g., Google Ads, Microsoft Clarity) tracking your Platform use.
   • Ad interactions on Meta (Facebook/Instagram), TikTok, or Google platforms.
   • Device data (e.g., IP, location) when browsing listings or clicking ads.

3. Third-Party Sources: We may receive data from:

   • Real estate partners, agents, or Salesforce CRM integrations.
   • Public sources (e.g., UAE property registers) or social media platforms.

4. Consequences of Not Providing Data: If we need data for legal reasons (e.g., UAE anti-money laundering laws) or to process your property request and you don’t provide it, we may not be able to assist you. We’ll notify you if this happens.

3. How We Use Your Personal Data

3.1 Legal Basis

We use your Personal Data only when permitted by law, such as:

• To perform our Services (e.g., connecting you with a Dubai agent).
• For our Legitimate Interests (e.g., marketing Dubai properties), if your rights don’t override these.
• To comply with UAE laws or regulations (e.g., property transaction reporting).

3.2 Purposes of Use

1. Performance of Services:

   • Facilitate property searches, viewings, and purchases in Dubai.
   • Respond to inquiries via WhatsApp, email, or Salesforce tools.
   • Process transactions and share details with agents or legal partners.
   • Use Salesforce to manage client relationships and property leads.

2. Marketing:

   • Send you property updates via email, WhatsApp, or ads on Meta, Google, or TikTok, tailored to your interests (e.g., “luxury villas in Dubai”).
   • Use Meta’s 2025 Advantage+ tools to optimize ad delivery or TikTok’s Search Ads for keyword targeting (e.g., “Dubai real estate”).
   • Promote Nomad Homes via testimonials or property photos, with your consent.

3. Analytics and Improvement:

   • Analyze usage with Microsoft Clarity or Google Ads to enhance our Platform.
   • Track ad performance (e.g., TikTok video views) to refine campaigns.

4. Legal Compliance:

   • Meet UAE regulatory requirements (e.g., property ownership verification).
   • Share data with authorities if required (e.g., tax or anti-fraud agencies).

3.3 Updates for 2025

• Meta Ads: We comply with Meta’s tightened data restrictions (Q4 2024) and health/social issue ad limits (January 2025), avoiding sensitive targeting for Dubai real estate ads.
• Google Ads: We use AI-powered tools (e.g., Performance Max) and Microsoft Clarity’s integration for real-time user behavior insights.
• TikTok Ads: We leverage Search Ads and video formats, adhering to TikTok’s 2025 policies on ad content and privacy.
• WhatsApp Marketing: We use Meta’s 2025 integration for seamless messaging, ensuring opt-in consent for property alerts.
• Salesforce: We integrate client data for personalized follow-ups, respecting privacy settings.

4. How We Share Your Personal Data

1. With Real Estate Partners: Your contact and Property Data may be shared with Dubai agents or developers to fulfill your requests.
2. Marketing Partners: We use Meta, Google, TikTok, and Salesforce for ad targeting, sharing minimal data under strict agreements.
3. Third-Party Tools: Swipepages and Webflow power our landing pages; data collected there supports Nomad’s Services.
4. Legal or Business Needs: We may share data during mergers, audits, or to comply with UAE laws.
5. Public Sharing: Property details (e.g., listings) may appear publicly, but personal details stay confidential unless consented.

5. Data Security

We implement robust security measures compliant with UAE standards and platform requirements (e.g., Meta’s privacy-first advertising shift) to protect your Personal Data from unauthorized access or loss. Access is limited to staff and partners who need it, all bound by confidentiality. We’ll notify you and regulators of any breaches as required.

6. Data Retention

We keep your Personal Data only as long as needed for our Services, legal obligations (e.g., UAE property records), or analytics. For example, transaction data may be retained for 5 years per UAE law. You can request deletion, but this may limit our ability to assist you further.

7. Your Rights

Under UAE law and, where applicable, GDPR, you may:

• Request access, correction, or deletion of your Personal Data.
• Opt out of marketing (e.g., unsubscribe from emails or WhatsApp).
• Contact us at contact@nomadhomes.co to exercise these rights.

8. Contact Us

For questions or concerns, reach us at marketing@nomadhomes.ae.